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School of Management & Information Technology

Marketing Management

Bachelor of Science in Business Administration major in Marketing Management (BSBA-MM)

This course is for you if you want to travel, work with different types of people and practice your gift of selling.

You will learn to:

  • understand core marketing and financial concepts;
  • apply theories related to product management, sales management, marketing research, international marketing, consumer behavior, advertising, distribution management, and digital marketing;
  • use specific skills applicable to all the facets of marketing, such as developing surveys, holding focus group discussions, creating marketing and advertising campaigns, managing a sales team and preparing and defending budgets; and
  • exercise your profession profitably by applying practical knowledge learned from faculty members with years of corporate experience as market researchers, marketing managers, brand managers, sales directors and company presidents.

The Bachelor of Science in Business Administration Major in Marketing Management is designed with the needs of working students in mind. The program focuses on the important concepts of marketing such as product management, sales management, marketing research, international marketing, consumer behavior, advertising, distribution management, and digital marketing. These concepts are taught by faculty members with years of corporate experience as market researchers, marketing managers, brand managers, sales directors and presidents. Students of the course are challenged to experience all the facets of marketing, such as developing surveys, holding focus group discussions, creating marketing and advertising campaigns, managing a sales team, and preparing and defending budgets. The course also has a strong foundation on financial concepts as a cornerstone of the marketing effort

Program Length

10 Trimesters

Careers

Entrepreneur
Market Analyst
Market Research Manager
Marketing Manager

Schedule

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